After answering the four questions, use the 'Target Bid (maximum)' result on the right to analyze your spending.Įxamples answers have been provided if the data for your healthcare practice is unavailable. This page can help you find out what you should be spending on pay-per-click bids. High Yield patients make up 25% of clients. Our Google Ads budget calculator helps you make sense of all the variables and forecast how much money your business could receive based on current data. Low yield patients make up 75% of clients. How many leads and sales can you generate from paid advertising on Google search PPC Ads Metrics. For example, a low yield patient with 2 $150 appointments makes up about 75% of your patients, and a high yield patient with 4 $150 appointments and one $2,500 procedure make up 25% of your patients for a lifetime patient value of $1,000. Your overall advertising cost will depend on the price of the specific keywords you want to target. If your patients can be best understood divided into two main categories, a lower yield patient that visits but does not get a procedure, and a higher yield patient that visits and gets a procedure, it will benefit you to break them down. 3 Key Factors In Your Google Ads Budget Estimator Keywords. between each stage in your lead-to-sale journey With conversion value calculator, you can calculate conversion values for effective bidding. It takes into consideration factors such as industry, average CPC, conversion rate, and desired ROI to provide an accurate budget estimation. WordStream's Google Ads Budget Calculator is a free online tool that helps advertisers estimate their budget for Google Ads campaigns. Its a great tool for businesses that want to get an accurate estimate of their ad spend and figure out what kind of budget they need to allocate. However, things get more complicated for many practices.Įxample 3. WordStream's Google Ads Budget Calculator. Using a google ads budget calculator can help businesses figure out how much to invest in Google Ads and make sure that their money is being used as efficiently as possible. Here are three examples to help you calculate your lifetime patient value.Įxample 1. Lifetime value of a patient is the average amount a patient brings in over their lifetime.Ĭalculating Patient Lifetime Value depends on the specifics of your practice. There are 2 types of Google Ads simulators that you can use, Manual CPC bid simulators and Smart Bidding. Tell us more and we’ll help you get there. You can pick a Smart Bidding simulator based on the key metric you’re hoping to achieve, like, clicks, or impressions. If costs at your practice widely vary from patient to patient, you’ll need to get a little creative to best guess. Using Smart Bidding simulators to estimate your Smart Bidding performance. Each practice needs to take into account their specific patient journey. Calculating the lifetime value of a patient can be challenging for some medical practices.
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